Privacy policy.
Joy by Jessy customer privacy notice
This privacy notice tells you what to expect us to do with your personal information. It covers data collected in relation to fitness classes and products purchased via our website. We have made every effort to ensure the information in this notice is clear and correct. However, if you still have questions or concerns, please contact us using the details given below.
Contact Email
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
Names and contact details
Addresses
Payment details (including card or bank information for transfers and direct debits)
We collect or use the following information for service updates or marketing purposes:
Names and contact details
Marketing preferences
Recorded images, such as photos or videos
Purchase or viewing history
Records of consent, where appropriate
We collect or use the following information to comply with legal requirements:
Financial transaction information
Any other personal information required to comply with legal obligations
We collect or use the following information to understand customer needs and ensure their safety during classes:
Names and contact details
Health/fitness information that may affect how you’re able to move
Records of consent, where appropriate
We also collect or use the following special category information to understand customer needs and ensure their safety during classes. This information is subject to additional protection due to its sensitive nature:
Health information – this is only collected with your consent, on an opt-in basis, via an optional question on the registration form.
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We use name, contact details, attendance/purchase records and previous correspondence along with records of consent and preferences to assess which information customers wish to receive by email. This may include information about classes they attend or products they have purchased or information about new classes or products they may be interested in. We may also check in with customers who have not attended/purchased in a while to assess if they are still interested, have any unaddressed needs or any feedback, or would like to be removed from our records. Customers can contact us to update their preferences at any time.
Photos and videos are occasionally taken during classes to be used in marketing where we want to show what a class might be like and attract more participants which will benefit both us and our customers. Clients are not required to be in photos and videos. They will be used according to preferences expressed at sign up. They will not be linked to any other personal data that could be used to identify individuals.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for legal requirements are:
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for To understand customer needs and ensure their safety during classes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
We use the standard PAR-Q questions to allow customers to self assess their suitability for participation in classes. They confirm, via a single tick box, that they meet the criteria or have sought medical advice before participating in classes. Customers may also volunteer specific health/fitness information which we use to provide them with appropriate accommodations, modifications or options during classes. This ensures that classes are inclusive and that all customers feel safe and comfortable. Providing this additional information is optional.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
Directly from you
How long we keep information
We keep your information for as long as you are still attending classes or making online purchases from us. We aim to review our records at least once per year. If, during this review, we determine that you have not attended/purchased in the last 6 months, we will email you with the option to opt back in if you are still interested in our services. If you choose not to opt back in your information will be removed from our records (you can then opt back in by re-registering at any point). Some information, such as purchase records may need to be kept longer to comply with legal obligations.
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
Who we share information with
Others we share personal information with
Emergency services (in the event of an emergency only)
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: hello@joybyjessy.co.uk
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated: 03/09/2026